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About Me

I've been on every side of the table.

In-house brand manager. Agency founder. Strategic partner. Independent consultant. I've run paid media campaigns from every seat in the room — which means I know exactly what works and what's wasted budget.

After building Markit Media to 100+ clients and managing campaigns for brands across automotive, healthcare, ecommerce, and local services, I made a deliberate choice: work with fewer clients, deliver better results.

Today I consult independently with businesses across the US, UK, UAE, and internationally. When you hire me, you get me — senior-level Meta Ads, Google PPC, and SEO strategy and execution, delivered directly by someone who's managed over $2M in ad spend.

Ureb Arif — Performance marketing consultant

Quick Facts

Based inKarachi, PK — Serving US, UK, UAE
EducationMBA, SZABIST (Digital Media)
UpworkTop Rated Freelancer
LinkedIn17,000+ followers
Brands served100+ across multiple markets
SpecialtiesMeta Ads, Google PPC, SEO, Lead Gen
AgencyFounder, Markit Media

Expertise

Core competencies

Meta Ads (Facebook & Instagram)95%
Google Ads / PPC92%
SEO & Content Strategy88%
Conversion Rate Optimization85%
Marketing Automation & CRM82%
Analytics & Attribution90%

How I Operate

Principles that guide every engagement

01

Transparency

You see the same data I see. Weekly reports with real numbers — no vanity metrics, no spin. If something isn't working, you'll know immediately.

02

Ownership

I treat your campaigns like my own business. Every dollar of your budget matters. I'm not optimizing for billable hours — I'm optimizing for your results.

03

Speed

No 2-week ticket queues. When an opportunity or problem arises, I act immediately. Campaign changes go live in hours, not weeks.

Career Path

Every role shaped the consultant I am today

2018 – 2020

Digital Media & Marketing Lead

Kenwood Limited

Led digital brand strategy for a major consumer electronics company. Built social media presence, managed ad budgets across Meta and Google, drove ecommerce growth.

2020 – 2021

Founder & CEO

Markit Media

Built a creative digital marketing agency from scratch. Grew to 100+ brand clients across ecommerce, healthcare, and local services.

2021 – 2022

Strategic Partner & Director of Operations

Maxum Agency

Joined as strategic partner to scale agency operations. Reverse-engineered campaign workflows, improved delivery timelines, and positioned the agency for growth.

2022 – 2024

Digital Marketing Manager — PPC & SEO

The Saari Girl

Managed full PPC and SEO strategy for an ecommerce brand. Built conversion funnels, optimized product feeds, and scaled ad spend profitably across US markets.

2023 – Present

Digital Marketing Manager — PPC & SEO

Kemah Palms Recovery, Houston TX

Lead all paid acquisition for a premier rehab center. HIPAA-compliant campaigns, sensitive targeting, 4.2x ROAS on Meta and Google Ads.

Present

Independent Growth Consultant

Select US & International Clients

Working directly with businesses that need senior, hands-on marketing expertise. No middlemen, no junior handoffs.

Want to work together?

I take on a limited number of clients each quarter to ensure every engagement gets my full attention. Let's see if we're a fit.

Book a Free Strategy Call